A SWOT Analysis Of PTCL Systems

A gussy up Analysis Of PTCL SystemsThere is no skimpy competitor of PTCL in land verge but with the growth of telecommunication descent of Pakistan rivalry increasing speci every(prenominal)y in nimble rally sector. There be to a greater extent so 800 million subscribers of cellular phone. There are 03 big players in mobile phone diligence but 3 of them are the competitor of PTCL Mobilink, Telenor, Warid Tel.Mobilink is the largest mobile phone high society of Pakistan. Mobilink is currently having much then 31,958,597 applyrs pedestal which is the 36% of total cellular industry of Pakistan. Mobilink is basi previsey challenging Ufone which is subsidiaries of PTCL.Telenor is a nonher cell phone comp all it have 17,841,074 subscribers which is 20 % of total mobile industry.Warid TelWaridtel is also providing cell phone service in Pakistan. Waridtel have more than 15,114,678 subscribers which are 17% of Pakistan mobile industry.NEW COMPETITORSOther than mobile land line PT CL is facing competition in F.W.T (Fixed Wireless Telephone) product commercialize. Below are the main competitors.Telecard, World prefigureSWOT ANALYSIS OF PTCLHere I am giving my SWOT analysis of PTCL. I essay to use my keen observation in order to find the strengths, weaknesses, opportunities and threats. As it is very difficult for an internee to dissertate with the employees of any organization about its weaknesses, more all over they are also not so much slack in telling their strengths and opportunities.Where in that respect is a company in operation it has to work in dickens kinds of environment i.e.The external environment andThe internal environment of the company.For a company to avail maximal and lift maximum, it has to k instanter what it has to avail and what it has to avoid. The external environment has scanned by the management for any arising opportunities or any decisive threats. The resources of a company constitute its strengths and weaknesses.External f actors are broadly categorized intoEconomic forcesSocial, cultural, demographic, and environmental forcesPolitical, political and legal forcesTechnological forcesCompetitive forces etcInternal factors areMarketing strength of firmFinancial/ accountancy resources managementCom regulariseer information systemProduction/operations etcWhy SWOT analysisA SWOT Analysis is conducted by the company so that it is able to position itself to take advantage of token opportunities in the environment and to avoid or minimize environmental threats. In doing so, the organization attempts to emphasize its strengths and harbour the impact of weaknesses. The analysis is also useful for uncovering strengths that have not been fully utilized and in identifying weaknesses that can be corrected. Matching information about the environment with the organizations capabilities enables management to formulate realistic strategies for attaining its goals. StrengthsA professional management is running PTCL. P TCL Management is continuously allocating funds for new technology, enhancing knowledge pool, acquiring professionally skilled personnel and so many arrangements regarding meeting the requirements of rapidly changing environment.PTCL has the largest network coverage in the country including almost all the cities and their peripheries which others lack yet.The company has got a very wide and very virile infrastructure within the country based on the land line networkPTCL is rich in assets as compared to others in the industry, as it possesses and owns all of its machinery, stations and placesPTCL is the biggest entropy service in Pakistan home users. It provide dialup network and also DSL function at low prices with unlimited download so PTCL by providing these go is getting its place in the market as a leader in data services providers.PTCL also provides the data services to other operators which include PIE (Pakistan Internet Exchange), DSL and provides domestic and internati onal take up circuits.PTCL is offering many value added services to its home and bodied customers and which includes Toll Free 0800, UAN, UIN, VPN, and premium services 0900, vocalise messaging services (VMS).It has the largest no of employees in Pakistan. PTCL is providing its services in all over the Pakistan do it has large number of offices and telephone exchanges which contain large number of skilled and unskilled employees.It is also inflect with state of the art technology. PTCL is keen to acquire new technologies to provide quality and valuable services to its customers.It provides maximum range of services. PTCL is the largest converged services carrier providing all telecommunication services from basic voice telephony to data, internet, picture conferencing and carrier services and business all over the country.WeaknessesAfter the success and completion of Voluntary breakup Scheme (VSS), PTCL is facing shortage of the employees because some of the exchanges have been left non functional as all of the employees in those exchanges have opted the VSS and that had been approved after which the vacancies have not been filled yet.There is no job explanation at PTCL the employees have made them at their own in the company among themselves.ERP department is under wreak of up gradation at presently which is costing a lot to the company in term of both money and time as well.The clashes between new employees and the old regular employees affect the running(a) of the company due(p) to professional rivalry and discrimination.Reference check form is an important element of pick process of an employee, the company used reference check but there was no form knowing for this purpose formally.PTCL is not providing customer services up to the mark. Poor customer services leads to customers dissatisfaction and cause disconnections which in the long run results in high mix rate. No company wants to have high churn rate.OpportunitiesPTCL has a vast network spread all over Pakistan. Due to its experience in the field of telecommunications and a practised workforce, PTCL has a great opportunity to do well in the deregulated scenario under the Etisalat Management.Privatization liberalization of IT sector.Wireless topical anesthetic loop (WLL) is the alternative for landline phone lines. PTCL has the great opportunity to expand its market through WLL base subscribers.PTCL has the great opportunity in data services. There is a great potential in data services market.Through proper segmenting the market, PTCL can explore new segments and can increase its business significantly.ThreatsDeregulations not only provide new opportunities but also pose some threats. Up till now PTCL is enjoying a monopoly in fix line telephony but after deregulation of telecom market PTCL is facing competition from other telecom companies. This may result in fall of traffic and revenue. macrocosm a semi-government organization PTCL has direct effect of the poli tical and domestic instability, which affects the working of the company.As government has permitted the reactivation of turn over unions recently, it can be a serious threat to the company.The competitors of the company that are other telecom companies are well organized and well managed, they have their revolve around on the operations and on the competition in the market while PTCL is still under the process of reorganization and up-gradation.The company is facing new competitors, Wateen Telecom, in landline services which may offer a great competition to the company in landline and internet services in the country.Large number of disconnections has the greatest threats to PTCL. Which lowering the share of its prime business of land line phone.Conversion towards mobile. Increasing competitions between mobile companies resulting in better mobile packages. So its customers are switching towards mobile phones.New entrants in the markets. New companies are entering in voice and dat a services which can cause lowering the market share of the PTCL.Continuously decreasing call rates by mobile phone companies cause the low new connection rate. Because new customers preferring mobile phone instead of landline phones.Fiber optic damages are other threats to PTCL which cost a lot to the company.RecommendationsNo doubt PTCL financial results show a fair picture of its excellent transaction over the year but it is not enough there are number of issues that need to be address in order to raise its performance and also to successfully face the challenges set by the globalization and rapidly changing economic world. On the basis of my experience I have put some recommendations and findings as under.I during the internship found out that there is poor staffing, some of the departments are over populated and some even dont have the number necessary to run the department.Customer services should be meliorate, that will help to improve customer satisfaction and results in l ow churn rate.PTCL should recheck its marketing strategies as currently very few people know the services offered by PTCL. It should install more metreboards, use print and electronic Medias.Employees attitude and behavior towards work and customers must be improved as due to staff competition every individual customer is vital.Increase service offering at warring and affordable rates.Minimize exposure to Governments (PTCL) revenue in the short term.Working environment should be improved by introducing true corporate culture in the organization so the employee satisfaction can be achieved, which results in low employee turnover.Coordination among the departments should be improved by introducing new practices through which department interact with severally other properly. So they work together to achieve organizational goals.Strategies should be built by utilize proper market information, so the good strategies lead towards accomplishment of organizational goal efficiently.PTC L should also focus on WLL services which can be helpful in increasing its market size.PTCL should have more focus on data services which has the great potential and company has the sources to avail this opportunity.Proper division should be done so the new segments can be explored and targeted.CONCLUSIONPTCL is the largest telecommunications provider in Pakistan. The company maintains an important position in Pakistan as a communications provider to other telecom operators and corporate customers of the country. It has realistic to be an instrumental agent in Pakistans economic growth.PTCL has laid an Optical Fiber approach path system in the main urban centers of Pakistan and local anaesthetic loop services have started to be modernise and upgraded from copper to an optical network.PTCL have the monopoly in providing the record-Line Telephone Connection in Pakistan and its playing its role magnificently. In current scenario PTCL has increases its Revenue quite dramatically a nd probably that as soon as this organization has stick privatized it will flourish its revenue in better manner. PTCL should at once change its Finance focal ratio level of chain of command and should stream line in the good manner.PTCL should also view as confidence to the Billing On line system that each and every customer should have to pay his/her bill on line base.The system of E-PAYMENT which though survive in PTCL finance system but there is need of teaching in this facility.The image of PTCL being most important Telecom providing is not good in the eyes of ordinary customers particularly there are lot of complaints about including the bogus local calls in the monthly bills of various customers. PTCL should also give the detail of local calls made from any Land Line Number which would be provided in Micro level to the customer.Defective Telephone link should be Fault Free within 24 hours in order to maximize the Revenue, as Revenue of PTCL should give up at the cost of defective Telephone.PTCL should make Customer Care Centers in distant areasIf I have to express my experience of internship in PTCL I would briefly sayPTCL is a good organization in the way that anybody can join it for his/ her long-term career. Overall working environment is at ease. Management of branch cares a lot of its staff and considers them as the plus point of PTCL.The customers are entertained on an individual basis because customer is the king of all activities. Same kind of actions and attention is given to all the customers. Getting ideas for development from customer side is a new idea and that is working very well in PTCL. The customers are asked to fill a suggestion form and the standards of the organization are enhanced through them.In PTCL, all the activities are done on computers that enhance the organizations ability. I found my internship training at PTCL to be a very pleasing experience. The training was helpful because it helps me a lot to learn bout real b iography working environment.So far my learning is concerned all the employees at branch were quite helpful. They helped me to understand the activities of an org to possible extent. Their good attitude gave me more self-confidence to learn more and to ask if I have any query in my mind.