Euthanasia Essay: The AMA and Assisted Suicide -- Euthanasia Physician

The AMA and Euthanasia/Assisted Suicide The American Medical railroad tie (AMA) has long been known for its strong views. As the issue of euthanasia, particularly doctor-assisted suicide, has come to the forefront, the AMA has taken a strong position on this controversial subject also. This snip the AMA has taken a firm stand for preserving, not terminating, the life of the elderly/handicapped/depressed/mentally ill, etc. patient. This essay will explain in detail the stand of this influential group of doctors. The AMA filed an amicus brief in the 9th Circuit case regarding doctor-assisted suicide. In this brief, the AMA stated, There is, in short, compelling evidence of the need to get wind that all patients have access to quality palliative care, but not of any need for physician-assisted suicide ... The AMA is keenly aware that doctors perform a essential act of healing and saving life. Accepting a dual role of taking life, while at the same time protecting life, would under mine their credibleness and the sacred trust that exists between a patient and doctor. Thus the AMA has recently announced the implementation of the Institute for Ethics. The goal of this entity within the AMA will be to germinate 10% of its member doctors (estimated to be 20,000) on hospice and palliative care. Further, they believe that providing responsible alternative treatment to ending life will all but steal the quest for euthanasia. This aggressive new project will be headed by Linda Emanuel, Professor of Bioethics at Harvard. The two-year pilot program is funded by a 2-million-dollar break from the Robert Wood Johnson Foundation. Ironically, this foundation is also well known for aggressive pro-abortion funding. However,... ...ertaking. They are convinced that when patients are offered a reasonable alternative, they will reject euthanasia. The other ramp is preying on fear and anxiety, said Dr Gomez. When you attack that fear directly, you take the steam out of the other sides arguments. The program is expected to be up and running in six to eight months. It will take that amount of time to train the needed speakers and get things organized. It is too early to tell if the Institute will be involved in sponsoring and promoting anti-euthanasia legislation on the state or national level. However, the Institute for Ethics plans to set the tone for the AMA whenever it speaks on this issue -- a fibrous and influential voice in Americas medical communities. WORKDS CITED AMA Institute For Ethics http//www.ama-assn.org/ama/pub/category/2559.html

Sun Tzus The Art of War Essay -- Sun Tzu Art War Essays

Sun Tzus The dodge of warfareThe translation of the Sun Tzu The Art of War ancient Chinese text has been given by many different writers. Samuel B. Griffith, Brigadier General, retired, U.S. Marine Corps is a proven strategist that studied the English commandoes war conflict skills as a Captain. As a Major, Griffith was hand picked to serve as Executive Officer under the command of Lieutenant Col single and only(a)l Merritt Edson of the 1st Raider Battalion, one of the battalions that perfected the amphibious landings during World War II. Samuel B. Griffith gives his in-depth study on Sun Tzu The Art of War and how Mao Tse-tung used the strategies and teachings of Sun Tzu while commanding the violent Army of China. Griffiths translation of Sun Tzus work is written in three parts Introduction, Translation, and Appendix. PART 1 INTRODUCTIONIn his prototypic chapter of his study titled The Author, Griffith gives many different possibilities as to who the actual author of the writin gs is. Griffith sites many theories from other sources trying to validate the origin of the author, but settles on one basic theory for the text. The Art of War was written by a single author probably around the time of the Warring States and during the periods from 400-320 B.C. (p. 11) Furthermore, Griffith states that in that location is not enough evidence to positively say if a person named Sun Tzu actually wrote the book or if it was written as a testimony to him, and the case of the authorship remains unsettled.The second chapter, The Text, of Griffiths study focuses on the text itself. There has been debate about how many chapters were originally in The Art of War Eighty-Two or Thirteen. (p. 13) Griffith gives a sound theory that the current xiii chapters were the only writings. Based on copywriting errors, the eighty-two chapters were probably written into thirteen categories (or chapters) while trying to transcribe written work onto paper from silk or wood. Griffith also asserts that the text was used for entry-level war fighting studies in early Chinese military academies.The Warring States is the subject and title of Griffiths third chapter, which gives an enlightening look at the life and times in China after the surmount of the rule of Chin at Ching Yang in 453. (p. 20) The country was divided into eight individual warring sects (with the exception of Yen... ...g for you. An expendable agent is given false study on purpose. And a living agent is one that returns to the commander with information. PART III AppendixGriffiths study also includes four different appendixes. The scratch is A Note from Wu ChI, the second is titled Sun Tzus Influence on Japanese Military Thought, the third is Sun Tzu in Western Languages, and the one-fourth appendix is Brief Biographies of the Commentators.Samuel B. Griffiths translation of Sun Tzu The Art of War is an inside look at military practices of today. I did not find one technique that is not or would not be utilized in modern military maneuver, leadership, or training. The most astounding fact is that the Art of War was written well over two thousand years ago, even at the most conservative date. Although most of the techniques in this text are already in practice today, the value of The Art of War is a never-ending treasure chest of knowledge, and it deserves a place as a required interpretation for anyone seeking knowledge about war fighting or the history of war.Works CitedSun Tzu The Art of War, Ed. By Samuel B. Griffith (NewYorkOxford University Press, 1963)

Cartoons: Land Of Imagination :: essays research papers fc

Cartoons Land of Imagination     Just as Moses climbed Mount Sinai to get word the ten commands, thefollowing are the ten laws that govern my most interesting place. 1. whatsoever bodysuspended in space will remain in space until made aware of its situation. 2. both body in motion will tend to remain in motion until solid matter intervenessuddenly. 3. Any body passing through solid matter will leave a perforationconforming to its perimeter. 4. The time required for an object to fall twentystories is great than or equal to the time it takes for whoever knocked it offthe ledge to spiral down twenty flights to attempt to capture it unbroken. 5.All principles of gravity are negated by fear. 6. As speed increases, objectscan be in several places at once. 7. Certain bodies can pass through solidwalls painted to resemble tunnel entrances others can non. 8. Any violentrearrangement of feline matter is impermanent. 9. Everything falls faster thanan anvil. 10. For every vengeance there is an equal and opposite revengeance.These laws are the laws of the Cartoon Universe.     The Cartoon Universe is not a tangible substance, rather an explorationinto imagination. It is this facet that makes this universe more appealing thanour own. One is free to create and manipulate not only the somatic actions ofa character, but the mental behavior as well. If my recollection serves mecorrect, aside from hypnosis, there is nowhere else that this is possible. Inthe cartoon world, "anything goes." There are no boundaries to which one isconfined. With a little ingenuity and imagination one can create a place orbeing that has never existed before.     Scribble, scribble, squeak, squeak, the colored pencils glideeffortlessly over the white canvas. A dab of golden yellow, a speck of sky blue.Within several minutes I have create my precedent woman. Blond hair, blue eyes,wearing a tight fitting black mini-skirt. Perfect in appearance and poise, andnothing but words of encouragement and esteem linger in her black caption. For araging hormonal man of eighteen, this scenario is a dream come true. Cartoons,however are not just a group of characters jumping off cliffs, and getting shotout of cannons. On the contrary, cartoons often have incredible meaning.     With the recent presidential elections, many cartoons have been inventedrepresenting the devil current candidates Bill Clinton and Bob Dole. Politicalsatire, although often humorous, is meant to convey a message to the reader.The cartoonist has cleverly transposed his own thoughts, into that of hischaracters. Many environmental issues have been tackled as well.

Diabetes :: essays research papers

Diabetes is a life-long disease marked by elevated levels of excoriation (glucose) in the blood. It can be caused by too little insulin (a chemical produced by the pancreas to regulate blood sugar), resistance to insulin, or both. Approximately 2.7 million or 11.4% of all African Americans aged 20 years or older have diabetes. However, one-third of them do not know it. The most life-threatening consequences of diabetes ar heart disease and stroke, which strike people with diabetes more than twice as often as they do others. Adults with diabetes have heart disease death order 2 to 4 times higher than those without diabetes. African Americans with diabetes are at increased risk for heart disease, stroke and other macro vascular complications. early(a) complications of diabetes include blindness, kidney disease, and amputations.Most African Americans (about 90 to 95 percent) with diabetes have type 2 diabetes. This type of diabetes usually develops in adults and is caused by the bo dys resistance to insulin and to impaired insulin secretion. Although it is a very serious disease, diabetes can be treated with diet, exercise, diabetes pills, and injected insulin. A small number of African Americans (about 5 percent to 10 percent) have type 1 diabetes, which usually develops before age 20 and is always treated with insulin.Insulin is a hormone that is needed to convert sugar, starches and other food into energy needed for passing(a) life. The cause of diabetes continues to be a mystery, although both genetic and environmental factors such as obesity and lack of exercise appear to play roles.Major casings of DiabetesType 1 diabetes results from the bodys failure to produce insulin, the hormone that unlocks the cells of the body, allowing glucose to enter and fuel them. This type of diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. Type 2 diabetes is the most common form of diabetes. In type 2 diabetes, eit her the body does not produce enough insulin or the cells ignore the insulin. Sugar is the basic fuel for the cells in the body, and insulin takes the sugar from the blood into the cells. When glucose builds up in the blood instead of going into cells, it can cause both problems Right away, your cells may be starved for energy. Over time, high blood glucose levels may hurt your eyes, kidneys, nerves or heart.

A Tribute to a Special Person Essay -- Personal Narrative

A Tribute to a Special PersonIn 1982, at the age of fifthteen Debb ie Martinez of the Bronx, bring out she was pregnant and was hale to drop out of school and move in with her boyfriend. She had a baby miss she named Jasmine. With little education and no job, it wasnt easy for her to raise her child. She stayed at home caring for her daughter while her boyfriend worked. Since it was his house she had little say about anything that happened. He did as he pleased and came home with notes only when he wanted to. Less then two years later she found herself about to raise another child. She had a baby girl she named Jennifer. She struggled to heraldic bearing for her two babies without much help from the father. It was then that she realized she had to do something to better her life. She decided to move support in with her mother and go back to school. She found work that barely gave her enough to raise her children. With two babies to care for, it was impossible for her to go back to high school full time so she received her G.E.D. She always had hopes of becoming a nurse so she enrolled in community college. By this time she was working and had her own apartment. While going to college she found herself about to raise another baby girl. She continued to attend classes until the last possible moment. When Aurea was born, school was once again put on hold so she could care for her baby. As soon as Aurea was old enough to stay with a babysitter Debbie went back to work and school. She worked during the day and went to class at night. beingness able to only take a class or two per semester made it harder for her to graduate. She never gave up. In 1997 she finally received enough credit and gradational with a degree in medical assistance. She ... ...bbie is living her life day by day. She never knows when her multiple sclerosis will completely rule her life. both(prenominal) days she wakes up fine, but then the day comes when its hard for her to do anything. Even though she is sick, she still works hard to maintain her family. When shes having a bad day physically, she takes her medicine and gets ready for work. When her family is worried and tells her it would be best for her to stay home and rest she assures them she is strong and will be fine. Debbie Martinez is a very special person. She worked hard all her life to accomplish her goals. She continued to go to school and work, while still being able to take care of her children and making sure they had everything they needed. No matter what was thrown in her way she could overcome it. Debbie has played many roles in her life, being my mother is just unrivaled of the many.

A Tribute to a Special Person Essay -- Personal Narrative

A Tribute to a Special PersonIn 1982, at the age of fifthteen Debb ie Martinez of the Bronx, found out she was pregnant and was forced to drop out of school and move in with her boyfriend. She had a baby girl she named Jasmine. With little education and no job, it wasnt easy for her to get along her child. She stayed at home caring for her daughter while her boyfriend laddered. Since it was his house she had little say about anything that happened. He did as he pleased and came home with money only when he wanted to. Less then two years later she found herself about to raise another child. She had a baby girl she named Jennifer. She struggled to care for her two babies without much help from the father. It was then that she realized she had to do something to better her life. She decided to move gage in with her mother and go back to school. She found work that barely gave her enough to raise her children. With two babies to care for, it was impossible for her to go back to laid- back school full time so she received her G.E.D. She always had hopes of becoming a nurse so she enrolled in community college. By this time she was workings and had her own apartment. While going to college she found herself about to raise another baby girl. She continued to attend classes until the last possible moment. When Aurea was born, school was once again put on hold so she could care for her baby. As soon as Aurea was old enough to stay with a babysitter Debbie went back to work and school. She worked during the day and went to class at night. Being able to only take a class or two per semester made it harder for her to graduate. She never gave up. In 1997 she in the long run received enough credit and graduated with a degree in medical assistance. She ... ...bbie is living her life day by day. She never knows when her multiple sclerosis will completely rule her life. Some days she wakes up fine, but then the day comes when its hard for her to do anything. Even though she is sick, she close up works hard to maintain her family. When shes having a bad day physically, she takes her medicine and gets ready for work. When her family is worried and tells her it would be best for her to stay home and easing she assures them she is strong and will be fine. Debbie Martinez is a very special person. She worked hard all her life to accomplish her goals. She continued to go to school and work, while quiet being able to take care of her children and making sure they had everything they needed. No matter what was thrown in her way she could overcome it. Debbie has played many roles in her life, being my mother is just one of the many.

Review of literature on vision, personal and organisation Essay

A deal answers the question What do we want to become? It c altogethers for the skills, talents, and resources to choose future happen. A vision is different from a mission, goal or objective as it must have a clear and compelling imaginary way that offers an innovative way to improve ourselves. Simply stated, a vision is a realistic, credible, attractive, and it inspires ones future. Walt Disney for example understood the meaning of vision, he knew that dreams atomic number 18 wishes the heart makes and if one discount dream it, one can make it happen ( nanus & Dobbs 1999).Each person must have their own personal vision in their life, as an example, one would dream to be the first young-bearing(prenominal) pilot in Malaysian Airlines precisely that dream will not come true because at the moment Malaysian Airlines is not prepared to hire a female as one of their pilots. They are not ready to change their traditional mind that pilots are meant for males. Their commercial advert isements reflect this attitude it showed from the first-class honours degree of their operation their pilots have wholly been males.For that reason, if people want to realise their vision, they will need to relate or share it with the cheekal vision. In a way, it gives people a sense of common ownership that enables them to cooperate with and support each other in pursuit of their common destiny (Nanus & Dobbs 1999). A shared vision authorizes and legitimates the activities of totally who commit to it and act accordingly. It sanctions people, encouraging them to advance the common effort. As they do so, the vision also enables them to prioritize their efforts and improve their ability to serve their own take and the needs of the organisation.As noted by Nanus and Dobbs (1999), there are several fundamentals where individual and organisational visions are linked. First, the organisation needs to verbalise with their employee where they (the organisation) are trying to take them they must show the employee what they like to see this organisation hopes to become and why it is important for the employee to move towards making his/her vision fulfil the organisations vision. Subsequently, the organisations vision and its passion must excite the employee and persuade the employee that by moving in towards the same direction, the employee will make a strong contribution and realise their own deepest needs for a sense of accomplishment, meaning and recognition in their own lives.Finally, if the organisation is instinctive to do all the above, and the employee find the vision firmly compelling and in accord with their own vision, they will commit to it and make it their own. Then they will see themselves not as the organisations followers but as colleagues and allies, working together on the same team with a common cause. Thus, when employees shape the vision of the organisation, it can reflect the personal visions that they have in their hearts and minds about th eir own futures (David 1998).Good personal and organisational visions are needed (Hills and Jones 1988), it creates a sense of direction and conclusion for the individual as well as the organisation it helps to drive decision making and resource allocation and finally to assess same significant return in the way they run their lives or the organisation. In addition, Nanus and Dobbs (1999) also indicated that personal and organisational visions provide focus, guiding decisions and actions, and enables them to filter the many issues competing for their time and attention. According to Nanus (1996), a shared vision between the individual and the organisation will result towards a long-term goal measurement, gradually accepting some major(ip) changes and has a more proactive planning style. In contrast, if the vision is not shared, it will only result in short-term goals with minimal resistance to change.However, a drawback for having individual and organisational visions linked toget her is either one of the entities must sacrifice their time or attention. For example, after 15 years of devoting myself working with a firm, I may think of retiring and start my own business within 3 years. However, in order to postpone my retirement and continue to serve the organisational vision, the order will now be required to top up my salary and entice me with all sorts of benefits which in my mind will compensate my desires for having my business.Having to say all that, many times we have heard some organisations failed to achieve their vision. This is true because a good vision will give a great clash towards the usefulness of team and individual actions in the workplace. These few major points that I will elaborate later has proven the reasons that sometimes individual and organisational visions cannot be linked. As previously discussed, a vision is like making our dreams become a reality. In order to make it real, we must be prepared to accept changes and sacrifices, but not all are prepared to do that. We live on that for organisational vision to be effective, it relies increasingly on employees discretion to change and adapt. If they are not willing to accept changes in their life plan, then the end result will not be so great.Employees whose careers connect to their life plans are more effective at work (Gillen 1996). Another reason that makes the organisational vision ineffective is due to the visions vagueness. If the vision is so grandiose it becomes clearly unattainable and when the employees know that it is impossible to achieve the vision, they will no longer work towards it. Finally, the biggest challenge of organisational vision to be effective is to understand cultural novelty (Hellriegel, Jackson & Slocum 1999). For example, although diversity can enhance a teams ability to solve problems creatively because of different ways of looking at a problem and decision a solution creativity may also heighten conflicts within a team causin g more problems instead of providing solutions.

“Imagining the Immigrant” by John J Savant Essay

A Rhetorical Analysis of Imagining the Immigrant by John J disciple According to the emeritus professor, John J beginner, imaging is centripetal, a discipline contemplation of reality that takes us beneath appearances and into the essence of what we contemplate.(374 ) In Savants essay, he was ,generally speaking, towards an audience to the people of our country and also the government. .The essay focuses on the importance of immigrant laws in guarding the right of immigrants in the United States. Savants successfully expresses his ideas and problems in this essay by using the rhetorical appeal of pathos, the call to the audiences emotions, and to also gain support from the crowd and connect them to the issues he acknowledges on an emotional level.Savant effectively makes use of pathos throughout his introduction and captures the endorsers attention from the beginning by precept, Great detectives, we atomic number 18 told, are able to think like criminals. Similarly, effective t herapist learn to enter into the fantasies of their patients (374), immediately appealing to emotions. He felt that most individuals can relate to his saying because it all has to do with our own imagination on how we think of certain things- being able to put themselves in someone elses shoes. He mentions those stories virtually Eusebio and Marta who are living in poverty. Yet, mostly everyone knows there are real lawbreakers in our presence, and they are not alone. Savant overemphasized during this part of his essay, which makes his audience smelling manipulated. He made no real argument it was all based on his passion and imagination.The target audience is mainly towards the government and the people of our country. He wants the reader to think outside of the box, putting themselves in his/her shoes. If we are not to betray the dream, we simply must imagine better (375). At this point, his audience does not feel influenced, and he failed with where his argument was going. He wa nts his audience to imagine, imagine, Imagine, which makes it hard on the reader because he did not give enough argument as to why imagination in America is the cause of its downfall.John Savants purpose of this essay was to encourage the reader to be more open-minded when it comes to illegal immigrants. As a nation, he felt they should be able to balance the difference between moral and legal issues and to be able to come together in order to ready something perfect. His purpose was to get them to understand, are they able to get past venerable logic to discover, grasp, promote morally required options, demanded in loving their neighbors.To sum up, Savant could have made his essay stronger than what it is. His argument was not strong enough in order for his audience to fully get where he is coming from. He over exaggerated in some parts of the essay making it seem like he wants them to feel sympathy. Savant was very big on imagination, not real life issues. He made no argument bas ed on reality, historical situations, the economy, or even the government, it was all based on his own imagination and emotion.

Internet Gambling Essay

The technoculture related topic that I am going to explore is the phenomenon of internet shimmer. With the emergence and explosion of gambling on television such as the World Series of Poker of ESPN or The World Poker Tour on the Travel Channel, online gaming has quickly become a major player in the technoculture of contemporary society. I feel it is important to explore this issue beca wasting disease of American societys fascination and obsession with gambling. Gambling can and has become a very serious and damaging activity to legion(predicate) plurality in this coun attack.According to CNN. com, studies have shown that battalion who gamble on the Internet tend to have more serious addictions than people who wager through more traditionalistic venues. Through my research, I hope to further explore why Internet gambling has the potential to be more dangerous than traditional casinos and how preteener generations of Americans and the organisation argon responding to this ev er-growing phenomenon. Literature Review The research I discovered on Internet gambling is fairly recent and comprehensive.Since online gaming is a reasonably sunrise(prenominal) trend, the material written on the matter was rather current. Furthermore, there was a substantial amount of information deep down these three sources. It was evident that the three authors conducted high-quality research, and it showed with the use of graphs, charts, and case studies. Also, the three sources had a very similar outlook on the present and future situation of online gaming. With that being said, given that online gaming is at the bill of its existence, it is imperative that further exploration and examination within the subject be carried out.Because of the instant access maven has to a gambling venue and the privacy figure of the Internet, online gaming has become a risky undertaking for more. According to David Schwartz (2003), Internet gambling presents new troubles for individuals and society (p. 214). Instead of driving to an unquestionable physical casino, problem gamblers can enjoy betting in the comforts of their own dental plate. At home, they argon not monitored by new(prenominal) gamblers and/or casino personnel which results in the ability to set their own limit.The Internet also everyows the gambler to maintain a level of privacy not found in solid casinos. If there are no friends or family around to supervise, then the gambler can engage in irresponsible betting without any time constraints. Finally, unlike real casinos, Internet casinos are readily avail fitted at the click of a button. If an online gaming organization will not accept ones money, one can bet that there are thousands of others that will be happy to take ones playing periodds. The demographics of gambling are interesting to look into within the subject.According to Rachel Volberg (2001), adults ages 18 to 29 are substantially more believably than older adults to have gamble d privately (p. 34). Young adults are also more likely to gamble for excitement compared to older adults (Volberg, 2001). This is not a thorny concept to grasp. Normally, young adults have a less appreciative concept of money because they do not have as gravid of a responsibility as older people in regards to providing for family, paying bills, and spending money on expenses that are traditionally not familiar to a younger person.Furthermore, young people are usually unsupervised, especially in the collegiate demographic. Without the approval from mommy and daddy, young adults all across America are enjoying the financial freedom to do whatever they neediness with the money they have. In addition, according to Thomas Barker and Marjie Britz (2000), many college students have deep pockets ? Mom and Dads (p. 139). With this new found autonomy and fiscal assistance from parents, college kids are engaging in online gaming for fun and excitement.However, if left untreated and unsupervi sed, the fun and excitement can soon turn into a dangerous addiction with serious consequences and ramifications. With the possibility of Internet gambling fit a serious problem, the government has been asked to step in and legislate the situation. According to Volberg (2001), The fact that Internet gambling is conducted in a nedeucerked, data-intensive environment offers opportunities for regulation and heedlessness in several critical areas, including licensure, testing for game integrity and site protective cover, auditing and oversight, taxation, and consumer protection (p 97).Basically, Volberg is supporting a regulatory system that will be able to monitor the activities not only of the individual gambler, but of the gambling website as well. If the government rattling does get involved, certain problems can be remedied. For example, every dealings made by a player can be closely followed and tracked. If a player indicates behaviors that suggest irresponsible decision-maki ng, the player can be flagged and perchance suspended from a gambling website. However, all in all, Internet gambling will most likely always have its problems.Just like alcohols are with minors, people will get their hands on something they probably should not be touching. Internet gambling is an intensifying activity in American culture. With all the limitless possibility and endless potential of the Internet, online gaming will continue to be a major player in the world of technoculture and the information society. Nevertheless, what is important within this public sphere is to be able to responsibly deal with the world of Internet casinos. We need to come to a positive middle screen background amongst the two sides of the spectrum the fun and excitement of gambling and the spiraling addiction.Current Trends Like anything in life, when you create stimulus you are going to yield a response. In regards to online gaming, the stimulus that was created was the buzz generated by the constant bombardment of gambling programs on television. ESPN annually televises The World Series of Poker during the summer in which thousands of people descend upon Las Vegas to gamble in all types of events including poker, blackjack, craps, etc Many times they tell the story of some average Joe who enters a tournament and eventually ends up gentle thousands of dollars.This false sense of hope has grabbed millions of Americans into thinking that they too, have the ability to win a substantial amount of money. The response to this stimulus has been the emergence of online casinos. However, instead of people winning money, crime has actually been the fallout of this risky behavior. According to ABCnews. com (2006), a Lehigh University student by the name of Greg Hogan Jr. attempted to rob a topical anaesthetic bank in order to pay off his gambling debts. He was eventually caught and pleaded guilty to the offense and right off faces up to three years in jail.During his interview with Good Morning America, Mr. Hogan blamed his addiction to online gambling websites for his setback, and cautioned the American public to the dangerous power of Internet gaming. In addition to his story, according to ABCnews. com (2006), 2. 9 million Americans between the ages of fourteen and twenty-two gamble with cards online at least once a week, and fifty pct of male college students and twenty-six percent of female college students gamble on cards at least once a month. To combat this growing epidemic, the House of Representatives took a proactive stance on the matter by passing legislation that would make it illegal to use credit cards on gambling websites and make it significantly more difficult to access these sites. Whether it gets passed by the Senate and the Executive Branch is another matter, however, at least the government is recognizing the problem sooner rather than later. In conjunction with this theory of crime, many Internet scammers have found opportunity with in this growing trend. An article on ABCnews.com (2006) describes an elaborate scheme where bookies took sports bets through an Internet gambling site. The insecurity of the website allowed these thieves to dampen millions of dollars and corrupt the free enterprise system of the Internet gaming business. Fortunately, these criminals were caught. Nevertheless, it makes you wonder how frequent this sort of thing exists in the online world. Some have argued, nonetheless, that Internet gambling has its benefits. According to Tom W. Bell (1998), the inclusion of the Internet has fostered competition to a business that has long enjoyed the sanctuary of restraining licensing practices.Rather than having to fly out to isolated casinos in Vegas or Atlantic City, you can enjoy the experience of gambling in the comforts of your own home. Bell (1998) also supports the belief that gambling in your home allows an individual to escape the traps found in real, physical casinos. A person does not h ave to be surrounded in a windowless structure darn being harassed by cocktail waitresses carrying a tray of free booze. Because of online gaming, the business world has more free enterprise and has given the individual a sense of security not found in traditional locales.In terms of my own personal experience, I actually signed up to one of these gambling websites to investigate how they attract and seize the public. The website was www. gambling. com and in order to register, all I had to give them was a current e-mail address. I found it sort of comforting to bed that they pledged that they would not pass any of my information on to any other company and/or website because I did not want my stagweb to become make full with junkmail from these websites. Immediately after becoming a member, I was granted 400 Ludos.I had no clue as to what Ludos were, but after some probing, I discovered that they were basically a form of Internet currency. For every twenty five Ludos, I received a dollar. That equals sixteen dollars. But, heres the catch. For me to actually receive the Ludos and use them to gamble, I would have to give them my credit card information and pay a montly fee which was actually just nigh as expensive as the Ludos themselves. Brilliant. Moreover, the website contained links in which I could learn how to play games by reading tutorials, and then, actually play those games.I conducted a little investigate of my own to see how many times I won during one of the games. Out of twenty-five spins on one of the slot machines, I ended up winning sixteen times. That is a sixty-four percent average of winning. Now, anyone who understands anything about gambling knows that the absolute best percentage of winning is fifty percent. However, most of the games are not even close to that percentage. My suspicion leads me to believe that these websites give a false sense of hope to their members.If they succeed in tempting people to try these games, and these ga mes yield a winning percentage better than fifty percent, more often than not, psyche is going to believe that they actually have a great chance of making money. It actually is a genius scheme to lure in the public. Make them believe. Once they have accomplished that, these websites have them right where they want them. Conclusions The effects of online gaming are now becoming more clear and transparent to technoculture and the information society. It is apparent that online gaming has become a microcosm of the digital burst that exists within society.According to one of our readings during the semester written by Oscar H. Gandy, Jr. (2002), the differences that make up the digital divide are more than just social constructions. The actual construction is molded due to the new systems of communication that have surfaced within the last twenty years. In relation to online gaming, Internet gaming websites are now competing to display the flashiest, most hypertextual sites in order t o attract customers. Due to this competition, better bandwidth and enhanced software will result, thus highlighting the digital divide.Data tap and this notion of surveillance has also entered the conversation regarding online gaming. Because an individual has to present private information about ones self on a website to accelerate gambling, the possibility of gambling website selling personal information in return for financial gain is a distinct possibility. As aforementioned, the site I visited ahead pledged that they did not engage in data mining. Yet, this seems to suggest that other sites do exercise this right which effectively gives companies useful information about yourself.Moreover, whenever someone uses the Internet, especially in a situation where one willingly submits personal information such as credit card and phone numbers, the possibility of triplet party surveillance is always present. It really conveys the authentic risks one undertakes when participating in the latest innovation. Another theory that online gaming illustrates is the constant tension between structure and agency. The government represents structure. As a stable entity, it looks to control the path of Internet gambling by establishing rules and regulations in hopes of creating some order.Internet gambling, on the other hand, is the perfect example of agency. Gambling, in and of itself, is the exact definition of what agency represents the ability of uncertainty and chaos to influence the parameters through which we live. However, as much as these two concepts seem unrelated, there is an interdependence that spurs the creation of new technologies, not only in the world of online gaming, but throughout the technological landscape.Annotated List of Relevant URLS 1. http//www. playwinningpoker. com/resources/sites2. hypertext markup language This website is a resource for gamblers.It allows the user to learn new games, find new games, and contact certain people involved wit h gambling. 2. http//www. gambling. com/best/online-gambling-sites. htm This website directs users to the best gambling websites on the Internet.It has a list on the left hand side with about sixty different links to other gambling sites. 3. http//www. out-law. com/page-6655 This website is about illegal activities on the Internet. It contains a few articles on illegal mishaps that have occurred through Internet gambling websites. 4. http//www. becker-posner- web log.com/archives/2006/08/on_internet_gam. html Blog that contains articles about Internet gambling. Website constructed by Gary Becker and Richard Posner. 5. http//www. cardplayer. com/blog/entry/179 Blog that is pro-Internet gambling. Players write their feelings on why they think Internet casinos are fun and exciting. 6. http//www. istoppedgambling. com/ Website founded to help people with gambling problems. Includes personal stories, how-to instructions, and negative articles about gambling. 7. http//www. nomoregambl ing. com/ Website founded to help people with Internet gambling problems.Has a hotline and other medias to help combat irresponsible Internet betting. Works Cited Barker, Thomas & Britz, Marjie (2000). Jokers Wild Legalized Gambling in the Twenty-first Century. Westport, CT Greenwood Publishing Group, Inc. Schwartz G. , David (2003). Suburban Xanadu The Casino Resort on the Las Vegas Strip and Beyond. newfangled York, NY Taylor and Francis Books, Inc. Volberg A. , Rachel (2001). When the Chips Are Down Problem Gambling in America. New York, NY The Century Foundation, Inc. http//www. cato. org/testimony/ct-tb052198. html.

Products & United States Essay

The ware selected for this particular study is tiptop whitening toothpaste. Crest has been one of follow & Gambles major global products since it was launched in the United States in 1955. Since then the product has changed in a few ways, namely in the sprightly content of the product, and how it is marketed. This study will look at whether these changes were successful, and what strategies were used by Proctor & Gamble to initiate these changes.In the last five to ten years, the Crest range of toothpastes has been expanded to include a variety of products which promote the whitening element of the core toothpaste product. These include the development of a long lasting gargle to complement Crest toothpaste as well as whitening strips which can be applied to teeth after brushing and mouth washing. The core product has also been changed, with a wider variety of Crest products, from sensitive whitening to weekly cleaning cream.These changes and the excellent brand management at Pr octor & Gamble rescue allowed the product to be developed slightly but clearly and concisely, without moving away from the core strategic elements of their corporate strategy, to deliver products which improve the lives of e reallyday mass around the world.These changes have been made using a simple brand management strategy, which was not to try and develop the next big thing, but to sharpen on what Proctor & Gamble are good at, and maintain the market share of the old staple products, such as Crest. This strategy was implemented by the CEO Alan Lafley, who was appointed in 2000. He wanted to streamline the business around its core products, and Crest was one of those products. This brand building strategy was very successful and has helped Proctor & Gamble become one of the biggest companies in the United States today.

Group Policy in a Mixed Client OS Environment Essay

separate policy is a tool used for customizing, controlling, and securing Windows operating systems. It was introduced in Windows 2000 as part of the IntelliMirror technologies. Group policy skunk be applied at the local computer level or to OUs, domains, or sites in an Active Directory environment. Group policy was supported by Windows XP Professional, but not XP Home Editions. Group Policy in Vista adds many settings which gives administrators more control over users and computers. In this essay I ordain discuss five of the newer features that was not in the older versions of windows. The first policy that I will discuss is the cut back obliterable Media policy. Devices like thumb drives, flash memory card readers, and external USB hard disks made it easy for users to transfer data between two computers.Although convenient, the ease that removable media created brought about the rise in industry espionage. User could easily copy and share company secrets with competitors by c opying the information on to a removable device and uploading it to another computer. Software was made available to block access to USB ports on sensitive terminals. The second policy that I will discuss is the Control power management settings. Power management on a single computer can save energy and money. Enforcing a power management strategy can save a company substantial money over a period of time. This policy is located in the administrative tools section of the MMC and contains several(prenominal) folders for apply policies to different aspects of power management.The power management setting is applied through group policy will override settings made by users in the control panels power applet. The third policy that will be discussed in this essay is the add settings policy. The button settings folder contains several policy options. Those policies are listed as follows The power button, the sleep button, the start menu power button, the lid switch, power button for bat tery power,the sleep button for battery power, the start menu button for battery power, and the lid switch for battery power. The activenesss you will take to assign each of the buttons is as follows Take no actions, sleep, hibernate and shutdown. The fourth policy that will be discussed in this essay is the notification settings policy. This policy allows you to configure the following policiesCritical battery notification actionLow battery notification actionCritical battery notification levelTurn off low battery user notificationLow battery notification levelWith these policies you can set the levels at which notifications will be triggered. 5. The user account control settings is the last policy discussed in this essay. It was one of the most prominent security improvements in vista user account control. The settings must be changed under the computer configuration node in the left pane of the group policy fair game editor. Listed are some of the policies that are in the securi ty options folder The admin approval mode, the application detection policy, and the secure desktop policy.

Primark Strategy

Introduction Primark Primark is a clothing retailer, operating in Ireland, the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium. It operates a total of 196 stores with 38 in Ireland, 138 in the UK, 14 in Spain, 2 in Germany, 1 in the Netherlands, 2 in Portugal and 1 in Belgium. Whilst the companys main headquarters are based in Ireland where it trades as Penneys, the range of a function is a subsidiary of Associated British Foods plc (ABF), and is ultimately controlled by the Weston family through Wittington Investments.The company positions itself as marketing fashionable clothing at competitive prices. In England the spend a penny is generally pronounced /? pra? m? rk/ PRY-mark. However, in Wales, Northern Ireland, Ireland, and Scotland it is usually pronounced /? pri? m? rk/ PREE-mark. While the pronunciation on the Primark corporate video is PRY-mark the company had an intensifier annual advertising campaign each Christmas during the 1980s in which the sto re was referred to on several occasions (throughout the song/jingle) as PREE-mark, although in the Republic of Ireland this lyrical was dubbed over as Penneys. Liverpools five story 84,000 sq ft Primark was the worlds largest, but has now been superseded by the Primark in Bristol at 82-92 The Horsefair Bristol with 100,000 sq ft. Primark is a fast-growing, major, value clothing retail assemblage employing 27,800 people. Primarks own brands All of the companys merchandise is made specifically for the company and as such Primark has its own brand names Ryans value Socks Atmosphere womenswear/footwear pantryman & Webb Premium formal menswear Cedarwood State casual menswear Denim Co. womenswear, casual mens and childrenswear Early Days babywear Girl 2 Girl young girlswear Opia accessories come up Senior older boyswear Rebel Junior younger boyswear Young Dimension (YD) older girlswear Primark Beauty Cosmetics Primark Home home items Secret Possessions lingerie, womens ni ghtwear Essentials Basic Cheaper Items border club- Luggage, ladies beachwear The companys strategy for the business Key Strategies Following the introduction of new provisions concerning the duties of directors under the Companies Act 2006, directors must act in the focussing they consider, in good faith, would be most likely to promote the long-term success of the Company for the benefit of its members as a whole.In so doing, the directors should bemuse regard to a number of factors listed in that Act. Those factors include having regard to the Companys employees, the need to foster the Companys business relationships with suppliers and others, the impact of the Companys operations on the community and the environment and the desirability of the Company maintaining a reputation for high standards of business conduct. With this in mind, the company has reaffirmed its commitment to a number of overriding principles.

A Project on Ipl.

A PROJECT REPORT ON merchandise STRATERGIES OF Indian PRIMIER group discussion (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD socio-economic class OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS, MUMBAI 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I, Bhavik K. Sanghvi student of T. Y. B. M. S. Prahladrai Dalmia Lions College s midpoint sinless the Project on market St respectgies of Indian prime(a) confederacy For the Academic Year 2011-2012. The in fashion modelation given in this project is true to the best of my knowledge.Bhavik K. Sanghvi protection I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T. Y. B. M. S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF Indian atomic number 61 eachiance for the Academic family 2011-2012. This information is tr ue to the best of my knowledge. Signature of Signature of Principal Project Co-ordinator ACKNOWLEDGEMENT First of all I would the like to take this opportunity to give thanks the Mumbai University for having projects as a unwrap of the B. M. S. curriculum. Many people have influenced the shape and content of this project, and many nourishmented me through and through it. I express my sincere gratitude to Prof. Dr. A. M. Bhende for assign me a project on MARKETING STRATEGIES OF Indian post-mortem exami tribe unify, which is an interesting and exhaustive subject. He has been an inspiration and role feign for this topic. His guidance and active support has made it affirmable to complete the appointment.I to a fault would like to thank my p bents, my sister and my friends who have patr mavind and encouraged me through emerge the working of the project. Last quiet non the least(prenominal) I would like to thank the Almighty for always tendinging me. PREFACE This pro ject is undertaken to fulfil the project work comp 1nt of the B. M. S. program in the V Semester. My project guide from P. D. College is Prof. Dr. A. M. Bhende. This project shows the working style and animation of employees at their workplace. It gives an insight into the employer-employee relationships prevalent in companies.It speaks about how a partnership should keep their employees halcyon by providing them quality work life. This project overly gives an overview of how a Human Resource Department should function so as to retain the best of the companys military man resources for the companys betterment. INTRODUCTION pic What is the Indian post-mortem examination League (Indian chancellor group discussion (IPL))? The Indian post-mortem examination League, created by the Board of Control for play in India (BCCI) and sancti unitaryd by the International Cricket Council (ICC), is a Twenty20 play competition.It is the brainchild of BCCI vice-president Lalit Modi and is mo delled along the lines of club football in Europe, which is unlike anything cricket has kn admit in the past. The best players from nigh the world entrust not play according to their nationality but as per the trade forces. Big bullion come to The sheer big money of the Indian chancellor league (IPL) is unprecedented at this level of cricket. The BCCI has already made close to US$ 1. 75 billion solely from the sale of TV rights ($908 million), forward motion ($108 million) and franchises (approximately $700 million).Players ar pass judgment to earn close to US$1 million for a three- stratum contract. Its an entire cricket economy out there. Top cricketers involved there atomic number 18 77 name in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist, Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden ar some of the big names. The border The tournament is scheduled to begin on April 18, 2008 and al up rectify for last for 44 days, involving 59 grabes. The prize money for the league go out be around Rs 13 crore (US $3million).Each team up depart have a jackpot of 16 players, of whom octette heap be international and four from the Under-22 level or from the catchment argona where the team is based. The governing council consists of Chairman and Commissioner Lalit Modi, Sunil Gavaskar, MAK Pataudi and Ravi Shastri, Rajiv Shukla, Chirayu Amin, Inderjit Singh Bindra and Arun Jaitley. Although it is issue to be a franchise system, some foreign players have already been contracted by the BCCI to play in the Indian post-mortem confederation (IPL). Fixtures Each team allow play the different 7 teams home and away, the top four teams at the end of the group stages will go through to the semi finals.Format 8 teams 16 players in a squad Indian autopsy confederation (IPL) as a Product Position in the BCG Matrix Is Indian post-mortem partnership (IPL) just a yield now ? Is Indian necropsy league (IPL) only for money minting ? W hat is its position in the BCG MATRIX ? The Indian Premier League going to be held in southwestward Africa will mainly be a picture product for the Indian preindicationet and the crowd attendances will be no more than a bonus, according to a former cricket administrator. Arthur Turner says that hosting of INDIAN chancellor league (IPL) in South Africa is not a coup for the country as the tournament was shifted out of India due to warranter reasons. It is hard to see how eight foreign teams playing 59 matches in a foreign country will capture the imagination of the South Afri crapper public. Sure there will be a curiosity circumstanceor but nothing more. Durban will probably be the exception given the huge Indian community, Sports24. com quoted Arthur, as saying. He says the INDIAN chancellor coalition (IPL) will be mainly a television product for the Indian market and the crowd attendances will be no more than a bonus, and adds that the main aim of the organisers is to stop t hat the tournament takes place.Arthur compliments Cricket South Africa on assisting the INDIAN necropsy LEAGUE (IPL) by hosting the tournament in the country as an emergency measure, which is sober in the spirit of cricket. The South Afri stomach economy will also benefit from the move with the hospitality, hotel and transport industries being the main beneficiaries. Also, the local cricket provinces and their venues will benefit financially from a staging fee for matches, he says. What is BCG MATRIX? pic TheBCG matrixor also calledBCG modelrelates to merchandising.The BCG model is a healthy-known portfolio way tool usaged in product life cycle theory. BCG matrix is often used to prioritize which products within company product pleat worry more funding and attention. TheBCG matrixmodel is aportfolio imageningmodel developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units)into four categories based on combinations ofmarket festeringandmarket sh arrelative to the erectst competitor. When should I use the BCG matrix model?Each product has itsproduct life cycle, and each stage in products life-cycle represents a different profile of risk and return. In general, acompany should maintain abalancedportfolio of products. Having a balanced product portfolio includes both advanced-growthproducts as well aslow-growthproducts. Ahigh-growth productis for example a new one that we are trying to cop to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the favour satisfactory in the future.An example of this product would bean iPod. Alow-growth productis for example an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the value does not ch ange much either. This product has only limited budget for marketing. The is the milking cow that brings in the invariant flow of cash. An example of this product would be a regular Colgate toothpaste. But the question is, how do we exactly find out what phase our product is in, and how do we classify what we sell?Furthermore, we also ask, where does each of our products fit into our product mix? Should we promote one product morethan the other one? TheBCG matrix sack help with this. TheBCG matrixreaches further behind product mix. Knowing what we are selling helps managers to make decisions about what priorities to assign to not only products but also company subdivisions and business units. What is the BCG matrix and how does the BCG model work? Placing products in the BCG matrix results in 4 categories in a portfolio of a company BCG STARS(high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business bu t hushed need a divide of support for promotion a placement. If market share is kept, Stars are likely to grow into cash oxen. BCG QUESTION MARKS(high growth, low market share) These products are in growing markets but have low market share. Question marks are essentially new products where buyers have moreover to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. These products need to accession their market share quickly or they fit dogs. The best way to handle Question marks is to either invest heavily in them to ready market share or to sell them. BCG CASH COWS(low growth, high market share) Cash cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high take in margins and generate a lot of cash flow. Because of the low growth, promotion and placement enthronisations are low. Investments in to supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS(low growth, low market share) Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usually do not help. And now, lets put all this into a picture pic Are there any problems with the BCG matrix model? Some limitations of theBCG matrix model include The front problem can be how we define market and how we get data about market share A high market share does not necessarily lead to profitability at all times The model employs only two dimensions market share and product or service growth rate Low share or niche businesses can be profitable too (some Dogs can be more profitable than cash Cows) The model does not think over growth place of the overall market The model neglects the effects of synergy between business units Market growth is not the only indicator for gentleness of a market There are probably stock-still more aspects that need to be considered in a particular use of the BCG model. Where can I find more information about the BCG matrix model?What is the neighboring level of strategic concern analysis? TheBCG matrix can help to find a strategy. But, what if we have 2-3 strategies and need to decide which one is the best one? The Quantitative Strategic Planning Matrix (QSPM)model can be used to compare strategic alternatives. I have questions about the BCG matrix In case you have any questions about theBCG matrix, you might wishing to submit them at ourmanagement discussion forum. You might also be interested in reading about theBalanced Scorecardmodel and about thePorters Five Forcesmodel.Marketing aggregate of Indian premier league pic INDIAN premiere LEAGUE (IPL) The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the mar keting mix of Indian Premier League Product INDIAN post-mortem LEAGUE (IPL) stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the course 2008 and comprises the players from all over the world. A perfect blend of cricket & entertainment.Its providing a stage for many youngsters to show their performance & profitable too to Advertisers and broadcasting channels. Price As far as the INDIAN PREMIER LEAGUE (IPL)pricingstructure is concern, The INDIAN PREMIER LEAGUE (IPL) is predicted to bring the BCCI in bed of approximately US$ 1. 6 billion, over a plosive consonant of five to ten yrs. all(a) of these revenues are directed to a central pool, 40% of which will go to INDIAN PREMIER LEAGUE (IPL) itself, 54% to franchisees and 6% as prize money.The money will be distributed in these proportions until 2017, after which the share of INDIAN PREMIER LEAGUE (IPL) will be 50%, franchisees 45% and prize money 5%. The INDIAN PREMIER LEAGUE (IPL) signed up Kingfisher Airlines as the official umpire partner for the series in an Rs. 106 Crores (1. 06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms & also on the giant screens during third umpire decisions. Sony fun television system signed a new contract with BCCI with Sony Entertainment Television stipendiary a staggering Rs. 8700 Crores (87 billion) for 10 years.Place The first while of the Indian Premier League commenced on 18 April 2008 in India, and ended on 1 June 2008 with the victory of the Rajasthan Royals against Chennai tiptop Kings in the final at the DY Patil Stadium, Navi Mumbai. As the second season of the INDIAN PREMIER LEAGUE (IPL) coincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to provide the Indian paramilitary forces to provide security, saying the forces would be stretched too thinly if they were to safeguard both the INDIAN PREMIER LEAGU E (IPL) and the elections.As a result, the BCCI decided to host the second season of the league outside India. All 59 matches of the second season, abbreviated as INDIAN PREMIER LEAGUE (IPL) 2, took place in South Africa. Ironically, South Africa were also scheduled to have elections doing the INDIAN PREMIER LEAGUE (IPL), however, the South African government provided adequate security for both the South African General Elections and the INDIAN PREMIER LEAGUE (IPL). Promotion When Bollywood and cricket met, the result was INDIAN PREMIER LEAGUE (IPL) and it was truly socialize to see ones favorite cricketer as well the Bollywood star on the same platform.INDIAN PREMIER LEAGUE (IPL) was no doubt an entertaining one. Super stars like Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a source which provided a lot of glam to INDIAN PREMIER LEAGUE (IPL) promotion. To attract the cricket fans, even team-owners have started selling tickets personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian pace man Brett Lee sold the tickets along with their autographs. People Indian Premier League is somely targeted for the younger generation youth.As the generations are very finical with their day to day work with INDIAN PREMIER LEAGUE (IPL) they get entertainment along with cricket which helps them to enjoy any aspect of the game. People are very excited towards INDIAN PREMIER LEAGUE (IPL) as this is only one game that brings different players of different countries at one platform, for which they tend to get attracted to see their favorite player perform. Some of the audiences are also attracted to see their favorite celebrity cheering for the team. Process Indian Premier League as a completely is the biggest cause of the year for which calendar months of preparation are to be done.For instance organizing the respective 8 teams who are performing for the event and the well-nigh burning(prenominal) of all is marketing the INDIAN PREMIER LEAGUE (IPL) as it has to reach the wide range of audience globally. An arrangement of stadium where this event is going to be held is also finalized well before. Finally and nigh all Copernican(predicate) of all is execution of the Event. Physical Evidence Fun, Music, Entertainment & sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE. People wait for this season as they get everything in a joyful bundle.INDIAN PREMIER LEAGUE (IPL) is also the biggest platform for advertising and promoting different product or brands which is clearly viewable during the event. 1) privilegees were auction offed 2) Auctioning the players participating in the INDIAN PREMIER LEAGUE (IPL) tournament 3) TV, radio channels, complete digital and print media has been used for advertisement. 4) Cheerleaders were one of the about important things that is talked about, they attracted huge crowd. 5) It was telecasted worldwide. 6) Locations the venue chosen for the cricket matches was a strateg ic choice .This places which are named after franchisees, which helped attract people. 7) Conflicts with some media partners and some cricket boards again demanded the attention of people. 8) Timing INDIAN PREMIER LEAGUE (IPL) has shown its strategic application of intellect by choosing the evening time for the matches, which made people ascertain game comfortably. 9) ICL the rival ICL had been one of the reasons for the publicity and emergence of INDIAN PREMIER LEAGUE (IPL). People started comparing the INDIAN PREMIER LEAGUE (IPL) & ICL that caused the huge publicity for the INDIAN PREMIER LEAGUE (IPL) 0) Opening ceremony was one of the most amazing roll in the hay. 11) Live concerts 12) Franchises taken by film stars like Shahrukh Khan, Pretty Zinta etc are the center for attraction, which made Bollywood stars come for the game. 13) Bollywood stars were used for anchoring and promotion of teams. For example Akshay Kumar for Delhi daredevils, Shahrukh khan for kolkata knight ride rs. 14) Special phrases were used made the sponsors pay more for example for every six it was a DLF Maximum, for every special meaning it was city moment of success.INDIAN PREMIER LEAGUE (IPL) ready for a 160 crore Marketing Blitz ad FOR INDIAN PREMIER LEAGUE (IPL) pic The fourth edition ofIndian Premier League(INDIAN PREMIER LEAGUE (IPL)) has a number of brands trying to squeeze the most out of the cricketing extravaganza. Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday. The main sponsors on manipulate Max, the official broadcaster of the INDIAN PREMIER LEAGUE (IPL)-4, are verbalise to be spending a fortune to push visibility among the bunch of advertisers.The rates are tell to have touched Rs 30 to Rs 40 crore per advertiser for each sponsorship deal, while new comers wanting to sort out with the tournament are said to be spending 25-30 per cent more. The broadcaster inform that it has increased the ad rates by 20 per cent this year. According to an diligence source, a month back the price for a 10-second slot was Rs 6 lakh. Last year, the broadcaster had started selling its initial inventory to advertisers for Rs 5 lakh for a 10-second spot. The channel is said to have earned around Rs 300 crore from INDIAN PREMIER LEAGUE (IPL)s first edition and around Rs 500 crore from the second.Media experts cite these as the peak months, which rationalize the huge number of promotions. The official broadcaster has sold a majority of its advertising inventory. Set Max holds 10 years exclusive rights for the tournament since it started in 2008. There will be hordes of advertisements and discordant new campaigns from different corporate giants for the INDIAN PREMIER LEAGUE (IPL)-4 that comes on the heels of the hugely successful ICC World Cup. We are the on-air sponsors for INDIAN PREMIER LEAGUE (IPL)-4 ( peregrine side).We will be heavy on advertisements and th ere will be various new launches in the air conditioners and mobile segments during the period, said Ruchika Batra, general manager for southwest Asia, Samsung. INDIAN PREMIER LEAGUE (IPL) has the whole family as an audience, which has a good impact with the prime time dominance. The advertisers will definitely get the best return. Our inventory is more-or-less sold, said Punitha Arumugam, group chief executive officer, Madison Media. Madisons major clients who are spending for the INDIAN PREMIER LEAGUE (IPL) include Godrej and Cadbury. Godrej has announced a nation-wide mass multi- category loyalty programme the Godrej proponent Play, probably the largest from the group so far since it started its brand re-building three years ago, said Ashutosh Tiwari, executive vice president, strategic marketing, Godrej. The group will launch new products in the appliances and hair colour categories during INDIAN PREMIER LEAGUE (IPL)-4. Godrej Power Play will allow consumers to participate in the INDIAN PREMIER LEAGUE (IPL) by creating their own cricket teams, exchanging players and win prizes during the tournament.Other brands like Onida, too, have their plans laid out, though they take to play it safe. INDIAN PREMIER LEAGUE (IPL) has become an important tournament now. Film releases are also postponed during this time of the year. So, it is difficult to be completely out of INDIAN PREMIER LEAGUE (IPL). We wont be spending heavily, but yes will be visible during the period and focus more on the AC category, said K. Sriram, vice president, sales and marketing, Onida. Companies have also come up with INDIAN PREMIER LEAGUE (IPL) specials. Recently, German automobile giant Volkswagen expose a special INDIAN PREMIER LEAGUE (IPL) edition of the Vento.Volkswagen is the exclusive automotive partner for both INDIAN PREMIER LEAGUE (IPL)-4 and the next season of INDIAN PREMIER LEAGUE (IPL). According to media planners, the Internet will also be a major platform. Advertisers ha ve become active and surely do not want to miss a single opportunity to connect with the net savvy consumers. MERCHANDISE FOR INDIAN PREMIER LEAGUE (IPL) Service close to Us eBay Education Our Blog Contact Us Indian Premier League Merchandise pic How iStreet used eCommerce platform effectively to sell INDIAN PREMIER LEAGUE (IPL) merchandisesINDIAN PREMIER LEAGUE (IPL) and eBay Connection INDIAN PREMIER LEAGUE (IPL) or Indian Premier League has become one of the most construeed and most entertaining events in India and across the globe too. The Board of Control for Cricket in India (BCCI) started it in the year 2008 with eight teams since then, it has become more fascinating, elicit, and entertaining mega event for cricket viewers all around the world. Observing the love and franticness for this mega event, eBay India came up with an initiative to offer a unique opportunity for die-hard cricket fans.They partnered with some(prenominal) branded apparel companies, so that cric ket fans all across the world can access INDIAN PREMIER LEAGUE (IPL) merchandise of all eight teams (Kings XI Punjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals) at a click of a button. INDIAN PREMIER LEAGUE (IPL) merchandise on offer were T-shirts, jerseys, caps, backpacks, footwear, find out chains, collectibles, cheering sticks, wrist bands, and many more. How iStreetacted as a lynchpin to sell INDIAN PREMIER LEAGUE (IPL) merchandises?We, at iStreet, offer a complete eCommerce resolvent right from managing inventory to imaging the products to managing product listings to shipping of products to customer service to take away the complexities associatedwith eBay selling. In other words, we use smart and effective tools to help merchants and businesses to make the optimum use of the eCommerce platform. More importantly, we help merchants and businesses to streamline their work pr ocess related to online buying and selling activities through our expertise in eCommerce domain.Above all, all these help to bridge the gap of reaching attractive online marketplace like eBay, and to provide marrow solution to build business at eBay. How we pulled it off? We, at iStreet, realized catering to the wide interests of online shoppers, who are die- hard cricket fans, and meeting the challenge to assist eBay India in its operations was a difficult but exciting task. However being accoutered with the required resources and a vast experience of selling thousands of products online, we successfully managed to assist eBay in selling most INDIAN PREMIER LEAGUE (IPL) merchandises.This was done through product image management, catalogue pricing, listing management, and fulfillment. More importantly, key performance metrics were used in the entire process right from market assessment to implementation to achieve the desired result. Thus with its unique strategy, and smart brand and channel management, we havemade it a habit to accept newer challenges to set new milestones. FAN CLUB FOR INDIAN PREMIER LEAGUE (IPL) pic mig33 has tied up with five Indian Premier League (INDIAN PREMIER LEAGUE (IPL)) teams and launched apply mobile fan clubs for each of them.The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. With this initiative, mig33 will help teams connect with their fan base in India and abroad through their handsets. The service would enable free access to chat rooms, flashing messaging, profiles, news and photo sharing, updates and gossip are easy to navigate once downloaded. High on cricket fever Besides sponsoring Kolkata Knight Riders (KKR), Sprite has rolled out a new communication initiative for the INDIAN PREMIER LEAGUE (IPL), 2009.As part of brands 360- degree plans, Shah Rukh Khan, Bollywood superstar and owner KKR, Saurav Ganguly, captain, KKR, and some other members of the team includin g Murali Karthik and Ajit Agarkar would feature in the new campaign. The campaign links Sprite with KKRs no-nonsense, cut-through, competitive spirit with the tag line, Korbo, Lorbo, Jeetbo Re Shopping mania HomeShop18, the countrys first 24-hour home shopping channel from the Network18 Group, has launched a nationwide promotion, Sabki Jeet Pakki, to mark its one-year in business.The anniversary bash will feature a lucky draw where a customer who purchases from the HomeShop18 TV channel during the promotion period will be eligible to win exciting prizes. In addition, there are assured gift certificates worth Rs 500. It needs to be mentioned that within a year of its launch, HomeShop18 has arranged an impressive array of over 20,000 products, and boasts of a footprint in over 2,400 cities with over 25% repeat customers ARTICLE ON INDIAN PREMIER LEAGUE (IPL) YOUNGISTAN pic By Divya Gururaj Managing Director, MediaCom Sports are a great window on the society -David Halberstam, Pultizer Prize-winning author/journalistWhich brings us to our biggest sports hoopla in India INDIAN PREMIER LEAGUE (IPL). On the back of millions of dollars, sinful player bids, unequalled press coverage, star quotient, imported cheerleaders, was launched the INDIAN PREMIER LEAGUE (IPL) spectacle. The television ratings are big, the stadiums are packed to capability, the team anthems jam radio airwaves & INDIAN PREMIER LEAGUE (IPL) is suddenly the biggest thing to hit India. So, does the INDIAN PREMIER LEAGUE (IPL) success reflect a changing India, or is it just fantastic marketing? Possibly, a bit of both.The INDIAN PREMIER LEAGUE (IPL) capitalises on & mirrors some emerging consumer trends & in that lies its success. n India Shining Its now Indias moment of glory & thats what our GenX believes & wants. India bidding for the worlds best players, Indians captaining global stalwarts INDIAN PREMIER LEAGUE (IPL) is an Indian takeover of cricket. Whatever the terminus of INDIAN PREMIER LE AGUE (IPL) final, it will still be an India win. Unlike the often stressful moments leading to disappointing outcomes of our national team versus another country, INDIAN PREMIER LEAGUE (IPL) is a total win-win for India.The Best The World Has To Offer Unlike their parents, todays Indians are familiar with the worlds best & latest. And they will not settle for less. INDIAN PREMIER LEAGUE (IPL) is just that. The best players from across the world, the cheerleaders flown in, the best brands offering customised merchandise, stadiums all spruced up, McD burgers & CCD coffee on the stands. Even the spiffy, MI3 looking, walkie-talkie toting, security guards at the stadiums are so different from the portly & bored policewallahs who would earlier herd crowds.Watching an INDIAN PREMIER LEAGUE (IPL) match live is actually a world-class experience (if you just ignore the parking hassles). Metros Going Global Mumbai, Chennai, Kolkata are no longer about the Ghats, the Madrasis & the Bongs. The I T & ITeS boom has made our metros into multicultural, multilanguage, multiethnic, melting pots, with enough Gora presence. The INDIAN PREMIER LEAGUE (IPL) teams reflect just that. Homogeneous yet heterogeneous. Saurabh Tiwari, Manish Pandey & Harbhajans being on the Mumbai Indians team will be giving sleepless nights to Raj Thackery & his MNS.But thats what our cities are today & thats what we have come to accept. Fast & Furious Time is at premium & patience a forgotten virtue. For a young India, INDIAN PREMIER LEAGUE (IPL) is instant gratification. Three hours of excitement & fast-paced action. Unlike other sports, in T20 there is some scoring every minute of the game. And when there is a break in the game, the cheerleaders ensure that the crowds remain titillated & the adrenaline continues to flow. Pretty much the 2 minute-noodles-with-added-masala formula. Its time has finally come. Page 3 Is The Way To Be In a country obsessed with Bollywood & cricket,INDIAN PREMIER LEAGUE (IPL) has just the right mix. The star quotient in sports has never been so high. Our Bollywood team owners along with their glitterati friends have widened INDIAN PREMIER LEAGUE (IPL) from sports page to Page 3. There is something in it from everyone from the crazy cricket addict, to his SRK obsessed girl-friend INDIAN PREMIER LEAGUE (IPL) covers it all. The glitzy team uniforms (how can we ignore the gold & silver pads), the Hollywood inspired team names & of course, the Washington Redskins have caught a nations imagination.In fact, cheerleading is all set to debut as the latest career excerpt for the young, swinging Indian. Show Me The Money Money & opulence rule. Our youngistan is obsessed by big money, bigger salaries, side money at the BPO, quick bucks on the production line Exchange. To have is great, to have not is a non-option. INDIAN PREMIER LEAGUE (IPL) is the mother of big money. 160 players have been paying(a), unheard-of-dreamt-of money. And that is a big draw we are h ooked to guys with big money. Remember Harshvardhan Nawathe, the first KBC winner & how his winning episode two-foldd the already huge KBC ratings?Desperately Seeking Entertainment Couch potatoes we no longer are. But so far, apart from the saas-bahu sagas, entertainment was limited to shopping, eating & cinema. INDIAN PREMIER LEAGUE (IPL) is a great new hangout, evident by the stands packed mostly with young males 15-25 years, SEC AB, having the time of their lives. The festive atmosphere created by the cheerleaders, speakers blaring the team anthems & Bollywood songs, all add to the picnic. But clearly, Indians are avid for some out-of-home entertainment. Media Maketh The Man Our Indian idols are all created by media.Be it a Khali who emerged out of nowhere, a Prince who fell in a well, or Bhajji-Sree whose slapping is still hogging airtime. INDIAN PREMIER LEAGUE (IPL) has provided media with all the big bucks, glamour & the sleaze which makes for great PR coverage. And the 25% increased ratings of the news channels are also meditative of an India which is lapping up sleaze, gossip & tabloid journalism. Ready For Change At home also, the shenanigans on-field, be it the cheery cheerleaders or the bad Bhajji, are a have relief for soap fatigued families, evident by the high TRPs of INDIAN PREMIER LEAGUE (IPL) & the falling fortunes of daily soaps.INDIAN PREMIER LEAGUE (IPL) offered a whole new experience & India was ready to give it a try. Of course, since most of India is a single-TV home, it also shows that, finally, the males have got hold of the remote. Changed But Rooted Comparing INDIAN PREMIER LEAGUE (IPL) & our recent debacles in hockey. Hockey through the years has remained as it was. Cricket has evolved from tests to ODIs to 20-20s & now to league. Yet, there is heritage, tradition & familiarity. Our great grandparents played cricket & went to watch test matches (all five days of it).INDIAN PREMIER LEAGUE (IPL) is not a complete break from the p ast, yet its keeps pace with changing times. Whether the Ambanis or the Mallayas are able to milk this, their latest cow, remains to be seen. But what they & Lalit Modi have created, perhaps truly represents the pulse of a nation. And a summer to remember. Cheer Leaders For INDIAN PREMIER LEAGUE (IPL) pic INDIAN PREMIER LEAGUE (IPL) for more publicity got INDIAN PREMIER LEAGUE (IPL) Cheer Leaders Got great advantage but went thru a lot of difficulty and negative publicity too Article with the worst publicity by Times Of India May 11, 2011,INDIAN PREMIER LEAGUE (IPL) cheerleader Gabriella Pasqualotto thrown and twisted out for blogging on flirtatious players Zee news Cheerleaders in INDIAN PREMIER LEAGUE (IPL) like walking porn WWW. SIFY. COM INDIAN PREMIER LEAGUE (IPL) cheerleader sacked for naming naughty players http//blogs. wsj. com Mumbai Indians Cheerleader Sacked for Secret Diary KEY FEATURES OF INDIAN PREMIER LEAGUE (IPL) pic The INDIAN PREMIER LEAGUE (IPL) or Indian Premi er League is a 20-20 format cricket tournament. This league was formed by the Board of Cricket Control of India (BCCI) and pass by the International Cricket perpetration (ICC) INDIAN PREMIER LEAGUE (IPL) has been conceived on the lines of the English premier league and NBA, where local teams with a defined fan base play against each other ? INDIAN PREMIER LEAGUE (IPL) has eight teams sold to franchises for perpetuity. These franchises can run the league in their individual styles and can raise resources from the primary market. ? SONY-WSG has bagged broadcasting rights for 10 years for US$918mn, excluding marketing for US$108mn ? The franchise amount collected is US$724mn, with each of the clubs being sold for US$67-112mn, depending on the city. A total of 59 matches were playedBROADCASTING beneficial pic TELEVISION RIGHTS The BCCI created history when it sold television rights to SonyWorld Sports consortium for US$1. 02bn TITLE SPONSERS On February 13 2008, Indian real res pu blica developer DLF Universal secured exclusive rights to the INDIAN PREMIER LEAGUE (IPL) title sponsorship worth Rs 200 crore (over $50 million) for five years. Indian Premier League Vs. Indian Cricket League VS pic Difference between INDIAN PREMIER LEAGUE (IPL) and ICL Unlike the Indian Cricket League (ICL), the INDIAN PREMIER LEAGUE (IPL) is an official sanctioned Twenty20 tournament.Owing to its recognition by the International Cricket Council (ICC), it will enjoy a better status and international reach. Also each team has individual owners. Television Rights On January 14, 2008, it was announced that a consortium consisting of Indias Sony Television network and Singapore-based World Sports Group secured the rights of the Indian Premier League. The record deal is for ten years at a cost of US$1. 026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament.The BCCI announced that t he bulk of the profit from this deal would initially go to the INDIAN PREMIER LEAGUE (IPL) franchises themselves, gradually reducing this amount over the duration of the contract. Network 10 has purchased the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 $15 million. Title Sponsorship Rights Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years. FranchisesThe magnitude of the Indian Premier League was confirmed when the winning bidders for the eight franchises were announced on January 24, 2008. While the total base price for auction was US$400 million, the auction fetched US$723. 59 million. The official list of franchise owners announced and the winning bids were as follows. Franchise owner and price paid Bangalore Vijay Mallya/UB group USD 111. 6 million Chennai Super Kings India Cements USD 9 1 million Delhi DareDevils GMR group USD 84 million Hyderabad Deccan Chronicle USD 107 millionJaipur Emerging Media (Manoj Badale, Lachlan Murdoch, Suresh Chellaram and investors) USD 67 million Kolkata Shah Rukh Khans Red Chillies Entertainment in partnership with Juhi Chawla and Jay Mehta USD 75. 09 million Mohali Preity Zinta, Ness Wadia (Bombay Dyeing), Karan Paul (Apeejay Surendera Group) and Daburs Mohit Burman USD 76 million Mumbai Mumbai Mukesh Ambanis Reliance Industries Limited USD 111. 9 million. Entertainment industry is treated as the most prominent and emerging industry in the whole world. It is growing at rate faster than any other industry in the world even in this time of recession.Indian premier league has opened the doors to the next big media movement. India is one of the fast growing markets in the world and INDIAN PREMIER LEAGUE (IPL) and ICL has provided it with another media explosion. The current estimate of Indian entertainment and media industr y are at INR 353bn ($8. 2bn). It is estimated to grow at a rate of 19 percent for the next five years. REVIEW INDIAN PREMIER LEAGUE (IPL) and ICL are two products that was able to create an impact in the marketing industry by providing serve to an industry which was very hungry for products like that.Both this products created a value by offering the best entertainment possible. The definitions provided by Kotler proves right in case of this products. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchange products of value with others -(Kotler,1991). Marketing is the most important factor for any industry. There are different ways in which different industry uses the marketing strategy for the effectiveness of their success.Marketing is a very wide judgment it starts when we think of product, then we plan, and then create the product and finally we sell the product. It uses different strat egies to accrue competitive edge in the market( Porters,1997). This strategies are widely used in this newspaper publisher to understand the different kinds of approaches this companies have adopted to target the customers. SWOT and PEST analysis is used in the report to understand the macro instruction forces that are currently active in the industry. Kotlers and Porters analysis is used throughout the report to understand the marketing mix, marketing strategies and macro forces.INDIAN PRIMIER LEAGUE THE NEXT GENERATION OF CRICKET INDIAN PREMIER LEAGUE (IPL) is expected to earn 2 billion dollars to BCCI (Board of cricket suss out board of India in the next 5 years. INDIAN PREMIER LEAGUE (IPL) had bring a revenue of 1200crore rupees in the first year more than duple the entire sports budget of India of 490crore rupees. INDIAN PREMIER LEAGUE (IPL) is considered as recession proof. Because of General elections in India INDIAN PREMIER LEAGUE (IPL) had to move to South Africa as the Government of India was unable to provide security for the event.In 2008 Set Max channels (SONY Entertainment) revenue market share has raised from a pre-INDIAN PREMIER LEAGUE (IPL) level of 5. 7% to 28. 8%, says the report. Its share of prime time has gone up to 29%, higher than the cumulative market share of the top 9 Hindi general entertainment channels. From next year, Sony is projected to gross about Rs 650crore in advertising revenue for about 45 days of INDIAN PREMIER LEAGUE (IPL), which would be 7% of the entire estimated TV ad revenue of around Rs 9,000crore for the whole year. (http//Indian Premier League (IPL). timesofindia. indiatimes. com/articleshow/msid-3084001,prtpage-1. ms) OPENING DOORS TO THE BIGGEST MEDIA MOVEMENT pic ? Indian premier league created a new era of marketing sports in India. In this report I have tried to sort the similarities and difference it has with Indian cricket league. ? INDIAN PREMIER LEAGUE (IPL) is a US2bn property , it is attempt to sel l cricket as a reality show ? Like England it has successfully promoted club culture in India for the first time. ? INDIAN PREMIER LEAGUE (IPL) provides a new entertainment genre which cut across borders. ? It is used as a means to promote some brands (UB group) and some consider it as an investment(e. . India cements). ? First edition of INDIAN PREMIER LEAGUE (IPL) has earned 1200crore profit that is double the amount Indian government spends for its entire sports budget. ? The market value of the teams has grown more than 300 percent this year. ? It is a concept sell. ? The main sponsor of INDIAN PREMIER LEAGUE (IPL) is DLF Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product INDIAN CRICKET LEAGUE (ICL)- THE UNDER DOG pic ICL or India cricket league is a parallel private cricket league runs with INDIAN PREMIER LEAGUE (IPL).It has got both meter readings of cricket that is 50 over and 20 over format of the g ame even though more emphasis is given to the 20-20 format. When started INDIAN PREMIER LEAGUE (IPL) consisted of 6 teams then by 2008 it has been increased to 8 and then in the second half of the year by 9. Board of cricket ensure of India considers ICL as unauthorised league and it has barred ICL players from taking part in any tournament hosted by ICC or BCCI. Indian cricket league still has its share of audience. It has got international players from almost all the cricket playing nations.It is headed by one of the legends of Indian cricket Mr. Kapildev, former captain of world cup winning team of India. ICL has got players like Brain Lara, who is considered as one among the top 3 players the world has ever produced. ? ICL is launched by Subhash Chandra in May 2007. ICL is a unique concept in cricket after Zee was not able to secure rights of the World Cup 2011. ? Subhash Chandra owns ICL unlike the eight teams in INDIAN PREMIER LEAGUE (IPL) owned by different franchises. ? ICL has more than 200 players with 9 teams in total. ? ICL investment is more than 1billion dollars in total. ICL has three event televised in a year compared to INDIAN PREMIER LEAGUE (IPL) which only have one. ? ICL has faced problems in finding grounds. ? It has generated revenue of 750 million in the first 3 years. BROADCASTING RIGHT First season of ICL was played in only one venue. The second season was more successful as ICL was able to secure three venues for 24 matches. ICL was able to telecast matches on Zee Sports and Ten Sports. Other telecasters include Geo Super in Pakistan, Astro & Telkom Malaysia, Starhub in Singapore, Showtime Arabia in Middle-East, Zee Sports in ground forces & Canada and Zee Cinema in United Kingdom & Europe.Global rights have been sold for US$10mn. TITLE SPONSERS Edelweiss was the title sponsor with Rs150mn (for ten years) OTHER SPONSERS JVC, Aircel, Vodafone and Intel were associate sponsors MARKETING MIX INDIAN PREMIER LEAGUE (IPL) 1. The productio n of INDIAN PREMIER LEAGUE (IPL) as a service product is exemplified by the unstained volume of the production of revenue from every aspect of the game. 2. Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product. 3.Factors like material management for stadiums, players, Facilities arrangement for players, spectators, Guests, etc transportation management and allied activities require a proper management and BCCI has made all possible efforts to provide with the best facilities to everyone from spectators to players and third parties involved 4. One of the leading products in the segment. ICL Both INDIAN PREMIER LEAGUE (IPL) and ICL are having similar product. What ICL has is that, apart from the 20-20 match up, ICL has also planned to introduce 50 over match by 2010. Other than that both INDIAN PREMIER LEAGUE (IPL) and ICL have similar products.INDIAN PREMIER LEAGUE (IPL) 1. The venue chosen for the cricket matc hes was a strategic choice of places which are named after franchisees, which helped attract people. ICL 1. In first phase ICL they only had one stadium. Now it has 3 stadiums in India, to an extend it was a barrier in attracting crowd from various places. INDIAN PREMIER LEAGUE (IPL) 1. Follows a policy of price leadership strategy. 2. It also uses premium pricing strategy. 3. admission revenues in INDIAN PREMIER LEAGUE (IPL) are largely dependent on stadium capacity and purchasing top executive of city. They are expected to vary between Rs200-Rs5, 000 premium seating. 0% of tickets will go to INDIAN PREMIER LEAGUE (IPL). Internationally, most of these teams own stadiums ICL 1. Penetration pricing 1. Uses all medium of advertisement it includes TV, newspaper, internet, billboards etc. 2. It follows the princIndian Premier League (IPL)e of controversy marketing. Marketing controversy either way, the end result is unparalleled coverage residual awareness of your product, which later most definitely translates into brand recall, and even sales. 3. Live concerts. 4. Uses film stars like Sharuk khan, Akhsay Kumar etc for promotion. 5. Grant opening ceremony. 6. Worldwide telecast. MARKETING ENVIRONMENTThere are several actors and forces present in the industry that determine the fate of the product, INDIAN PREMIER LEAGUE (IPL) and ICL is no exception to this. We can classify those macro forces mainly into 6 groups 1. Demographic environment 2. Physical environment 3. Economic environment 4. Technological environment 5. Socio-cultural environment 6. Political and legal environment (Marketing management 12th edition(12e) by kotler and keller page numer-27) I have used two variables in SWOT analysis to understand the macro environment that is OPPUTUNITIES and TREATS and to understand the micro environment STREGTH and WEAKNESS is used.SWOT ANALYSIS STRENGTH ? INDIAN PREMIER LEAGUE (IPL) is based on the 20-20 format of cricket which would be completed within 3 hours. It is fast-paced and exciting, and more over it can be played in weekend or weekend afternoons. That makes it appealing like American football, basketball and soccer. It will appeal both to TV audience and as a spectator sport. ? INDIAN PREMIER LEAGUE (IPL) structure is such that all the aspects works in great balance to maximise the profit. ? India is cricket crazy nation so it is easy to promote the products like INDIAN PREMIER LEAGUE (IPL) and ICL. WEAKNESS 20-20 has become so popular that it can damage the other forms of cricket that is 50 over game and test cricket. ? There is always a distance from fans as it is difficult for everyone to get into the ground to see the matches. ? It is very difficult for sports and business to go together, business needs quick results but in a team sport it might time gel a group together. If management and team are two levels it creates problems for the players. OPPURTUNITIES ? INDIAN PREMIER LEAGUE (IPL) is very attractive as a marketing comm unication opportunity since it has a large potential mass audience, especially for advertisers and sponsors. If the franchisees are able to generate a large fan base then it will be able to generate a large TV revenue ? Fan are of different types so there will be more corporate hospitality, season tickets, away tickets, TV pay-per-view and other ways to segment the markets for INDIAN PREMIER LEAGUE (IPL) ? hazard for merchandising is very huge e. g. sales of shirts, credit cards and other fan memorabilia. Grounds can also sell refreshments and other services during the game. ? This version helps to gain more youngsters to game and this will create a long term fan base for the frachesies.Their parents and older cricket fans may still prefer older forms of cricket. Youth market will also force the other to buy the product as status symbol. ? India has traditionally high inflation rate but the franchise has to pay only a fixed rate still 2017-18 means the investment is safe. THREATS ? Revenue will be more for passing supported team not for the highly priced team. ? Franchises are highly expensive. The most expensive team was brought by mukesh ambani for $111. 9million and the lowest Rajasthan royal for $67million. If the fan basis does not generate enough income then it will be difficult to pay the salaries for the players. ? If the best invested players dont play well then you may not see the return on investment. ? The return on investment will have to for the long term as we cannot expect fast returns from all billet quickly. ? It is the responsibility of the board of cricket control board of India to keep the level of competition with the other boards. It is the responsibility of the board to attract the top names of cricket to India. To understand macro forces in detail PEST analysis is used. PEST ANALSISPOLITICAL FACTORS ? Government of India was unable to provide security for the 20-20 tournament so it had to move to South Africa with immediate effect. ? Terrorism and political instability still remains a problem in India. ECONOMIC FACTORS ? Indian economy is facing deflation (. 12) so the investment in short term is not a safer option. ? Recession in world economy is another major issue so the purchasing power of the customer is considerably week ? INDIAN PREMIER LEAGUE (IPL)s second edition had to move to South Africa it will cause a marginal loss of 250 crore rupees for the government of India in the form of taxes. As the stadiums in South Africa are comparatively smaller than India, it will cause the franchisees to loss another 50 crore rupees. ? Still Indian economy is growing at a faster rate than any other country except China and cricket is the life blood of almost every Indian. ? INDIAN PREMIER LEAGUE (IPL) is expected to bring BCCI 4500 crores in the next 10years. SOCIAL FACTORS ? India is a cricket crazy nation so the promotion of cricket is not at all an issue for the franchisees. ? 20-20 cricket is able to attract th e young population of India. TECHNOLOGICAL FACTORS Cable television is still not available to large population of India. LIKELY EFFECTS ON THE INDUSTRY IN NEXT 12 MONTHS India is expected to grow at rate of 7 percent. Cricket has got a large fan base in India and it the only one industry in India expected outperform the effects of recession. Recent biding for player is an example for this effect. If the government of India can provide enough security then cricket will bring enough money for the economy. At the beginning of 2010 INDIAN PREMIER LEAGUE (IPL) will have 4 more teams that mean more money in the economy and growth in the sector is bound to increase.All the INDIAN PREMIER LEAGUE (IPL) franchisees will earn profit from this year as already 3 teams were able to generate profit in the first year itself. INDIAN PREMIER LEAGUE (IPL) from this year onwards will have a new market also in the form of South Africa. This will increase the viewership and it will also make Internationa l cricket council to find specific time slot for INDIAN PREMIER LEAGUE (IPL). TV revenues is expected to grow as INDIAN PREMIER LEAGUE (IPL) governing body has decided to have another brake of 5 minutes in between . RESEARCH METHODOLOGY Extensive research was carried out for the successful completion of this project.Both primary and secondary data were collected from various Sources. PRIMARY DATA The main data was collected from the zonal office of INDIAN PREMIER LEAGUE (IPL) situated in Mumbai. An email which contains the typical details and strategies was received as feedback. The Marketing wing of both INDIAN PREMIER LEAGUE (IPL) & ICL was contacted for preparing this assignment. Due to expense factor, communication was mostly done via email. The marketing department gave relevant information about the data. SECONDARY DATA The secondary data in this study is collected from various magazines, Newspapers and Websites.Analysis and others parts are done on the basis of these seconda ry data and knowledge collected from the marketing lectures. LIMITATIONS My study is based on Primary data collected was only through foretell and e-mail. The data from the primary source was very limited and it does not give the real picture of the Indian Entertainment Industry. The transparency of the data that is available is not entirely trustworthy. The net worth worth of the entertainment industry and the actual worth is not always the same. The time scale for studying the entire assignment was short. Such a vast case cannot be studied in a short span.There was also geographical constrains in collecting the data. Another important limitation was the communication gap. The only ways possible which could be effectively utilised were the telephone and e-mails. But these took lot of time as this entertainment industry is so scheduled. DISCUSSION INDIAN PREMIER LEAGUE (IPL) Commissioner Lalit Modi is confident that recession will have no impact on the tournament. He told CNN-IBN o n fifth February that the glitzy Twenty20 league is virtually recession proof Lot of experts also believe that INDIAN PREMIER LEAGUE (IPL) is one industry that will do well even in this time of recession.This research tries to bring out the after-effects of such a system and its influence in various segments of people. My own analysis also prove that the above statement is true because the valuation of one of the teams of INDIAN PREMIER LEAGUE (IPL) that is Rajasthan Royals has gone upto 3733 percent appreciation in its share value. This fact shows that there is a growing interest in this product. (http//Indian Premier League (IPL)cricket4u. com/2009/02/05/long-term-contracts-make-Indian Premier League (IPL)-recession-proof-modi) One of the hot debate about the form of cricket is that 20-20 format kills Test cricket .As per Rahul Dravid one of the most successful Indian cricketer T20 is unique and lot of young Indian players are excelling in this format. Whether they can take this c onfidence to the next level is debatable. Its not going to be easy and the skills with which you achieve success in T20 may not help you give you success in Ranji and Tests But the continuous success of Indian cricket in all forms of cricket in the last 2 years proves that this analysis of Rahul proved to be wrong. The confidence these youngsters have gained from 20-20 proved to useful in the other forms of cricket also. http//www. Indian Premier League (IPL)cricketlive. om/Indian Premier League (IPL)/indian-premier-league-quotes CONCLUTION INDIAN PREMIER LEAGUE (IPL)s ability to sustain and grow its popularity in the long-term depends on the ability of individual franchises to break out and become large media properties on their own. Franchisees may also have to increase their marketing and promotional spends to effectively monetise their fan base and build brands out of their respective teams. Apart from finding more team sponsors, franchisees may try to increase the mix of premiu m seating in their home stadiums. At the moment a bit might betoodifferent if we look INDIAN PREMIER LEAGUE (IPL) and ICL.Inthe recentformatadvantagecanbetakenbyorganising matchesbetween thistwo winners that is more matches can be played between the two leagues. In the coming year more innovation is expected we might be able to see 10-10 or a 5-5 over format of cricket. Recession VS INDIAN PREMIER LEAGUE (IPL) Modi said INDIAN PREMIER LEAGUE (IPL) will not be hit by INDIAN PREMIER LEAGUE (IPL) but unfortunately it did by article on http//cricketnext. in. com/news/recession-wont-hit-Indian Premier League (IPL)-auction-modi/37855-14. html And http//www. Indian Premier League (IPL)ticket. om/2009/01/Indian Premier League (IPL)-season-2-recession-hits-Indian Premier League (IPL). html CRICKETNEXT With big names such as Pietersen and Flintoff, the second INDIAN PREMIER LEAGUE (IPL) auction in Goa next week will be eagerly watched. INDIAN PREMIER LEAGUE (IPL) chairman Lalit Modi tells CNN-IBN that he expects the auction to generate quite a buzz despite the economic recession INDIAN PREMIER LEAGUE (IPL)TICKET The year2007-08 saw sackings like never before in the world of cricket. Fromcoachesto CEOs andofficialsof all kinds, almosteverybodywas shown the door for reasons notpertainingto performance alone.The year2008-09promisesto be alittle different. The year2008-09promisesto be alittle different. This year, it wont just becoachesandofficialsgettingthe pink slips even cricketers will get them. At least threefranchiseesof theIndian Premier League(INDIAN PREMIER LEAGUE (IPL)) have already taken thenecessarysteps to downsize their teams. The marchland orders are likely to be served at the junior level. While Mumbai Indians plan to bring down their 27-member contingent to 18, teams like Deccan Chargers and Delhi Daredevils are planning similar moves. . So what has triggered the move? Recession?Not really if thefranchiseesare to be believed. exclusively put they have grown wiser in the second year. Last year, we were very new to the concept and it all happened so fast. But this year onwards, expect most of the teams to work on a target-based princIndian Premier League (IPL)e. They know exactly what theyre going to be eyeing for or in terms of cricket, what their team composition is going to be during the two-month period, says a franchise official. Chargers have given Adam Gilchrist and Darren Lehmann, captain and coach respectively, the entire responsibility of manning teamrequirements.Of course, as one Chargers official suggests, this has come with a rider to get rid of all extra costs. In general, mostfranchiseesnow have a better idea of a core group functioning. Similarly, the captain, coach and senior players have a good understanding of the kind of team required. Were going to stick to that, he says. Other than the under-19 players (two per franchise), bought on a three-year contract during the 2008 auctions after India won the World Cup i n Malaysia, most of the fringe players, picked from the domestic circuit, will in all likelihood be dumped.Mumbai Indians are tight-lipped for now, waiting for Sachin Tendulkar to give his nod, before the axe is wielded. Its goingto be acommon affair with the economic scenario so depressing. It wont be the case with Mumbai alone, says an official involved closely with the Mumbai cricket. EXCESS BAGGAGE At least three INDIAN PREMIER LEAGUE (IPL)franchiseeshave already taken thenecessarysteps to downsize their teams. The marching orders are likely to be served at the junior level, most of them being fringe players. Mumbai Indians plan to bring down 27-member contingent to 18 waiting for Tendulkars nod.Teams like Deccan Chargers and Delhi Daredevils are planning similar moves. The reason? Teams want to work on target-based princIndian Premier League (IPL)e. INDIAN PREMIER LEAGUE (IPL)AGAMEORBUSINESS TV,Internet,Newspapers Everymedium is flooding with DLF INDIAN PREMIER LEAGUE (IPL),a p rivateevent that above all,explains the successof Indian Premier League. For a privateevent ,entire media is fighting to give freeof cost coverage Strange ,but elicit So what marketing and branding strategyhas worked in favour of INDIAN PREMIER LEAGUE (IPL)?Charm Of INDIAN PREMIER LEAGUE (IPL) Mega Event To keep it cogitate in 20 overs It structured teams around states By following a well triedinternationalmodel of clubs and player auctions Media hype Board of Cricket Control in India Shah Rukh Khan, Preity Zinta and ShilpaShetty Cost of teams RajasthanRoyal$67mn KolkataKnightRiders$75. 09mn DelhiDaredevils$84mn KingsXIPunjab$76mn Royals Challengers Bangalore $111. 6mn HyderabadDeccanCharges$107 ChennaiSuperkings$91mn MumbaiIndians$111. 9mn SaharaPuneWarriors$370mn 10 Kochi $333. 33mn Valuation 1. Rajasthan Royal $45. 2mn 2. Kolkata Knight Riders $46mn 3. Delhi Daredevils $40. 5mn 4. Kings XI Punjab $36. 1mn 5. Royals Challengers Bangalore $41. 9mn 6. Hyderabad Decc an Charges $34. 4 7. Chennai Super kings $48. 8mn 8. Mumbai Indians $40. 8mn Team composition rules are Sponsorship A deal with beer and airline conglomerate Kingfisher at $26. 5-million pic So where is the money coming from Media Right Central revenue Money raised by franchise Franchise Bid Money $1billion for 10yrs Title sponsorship of event Selling advertisement for stadia Cost of teams Sony Licensed merchandise Licensing products Merchandise sale Advertising on ticket Gate money Money Sources BCCI Franchise Players Media Right 20% 72% 8% Central Revenue 40%